Boehringer Ingelheim

Executive Summary

GAMEIN developed a groundbreaking

Objective

The program was designed to:

• Provide an experiential perspective of IPF symptoms for enhanced empathy and understanding.
• Utilize state-of-the-art VR and haptic technologies to simulate the sensory experience of IPF.
• Localize the experience for the Turkish audience, catering to regional nuances.
• Measure the increase in awareness and comprehension of IPF challenges among medical practitioners.

Approach

Leveraging the Meta Quest

Key Features

Simulated Symptom Experience:

Real-time simulation of breathlessness and fatigue associated with IPF.

Haptic Feedback Technology:

Real-time simulation of breathlessness and fatigue associated with IPF.

Environmental Effects:

Air fans were strategically used to replicate the difficulty in breathing.

Cultural Localization:

The journey was adapted for the Turkish market with cultural sensitivity.

Result

The VR experience led to transformative outcomes:

Doctors and healthcare visitors reported a profound increase in empathy and insight into the IPF patient experience.

The VR journey significantly improved the understanding of the disease’s impact on daily activities.

Feedback from the localized Turkish version affirmed the effectiveness of the cultural adaptation in the learning process.

Conclusion

GAMEIN's VR Simulation